The Home Furnishings Association announced the launch of its 100×100 — The Voices of a New Era campaign as a way to pay tribute to retailers.
“HFA was formed out of big challenges confronting the industry. In 1920, we were dealing with the Spanish Flu,” said Jesús Capó, president of HFA and vice president of El Dorado Furniture. “It’s a remarkable coincidence that our Centennial saw this big new challenge in 2020. It only seems appropriate that we observe our Centennial by focusing our attention on the retailers that make this industry so special.”
The campaign focuses on retailers and their unique stories. HFA invites them to create and submit video content and imagery that present the story they want to tell.
Retailers can visit www.myhfa.org/100 to see a launch video featuring Capó and to learn more about the campaign, including how they can participate. The campaign will take place in Instagram (@my_hfa), including IGTV, as well as HFA’s various social platforms. The landing page will also house the videos as they are released. There is no cost to participate, and no requirement to submit highly professional content. The agency is seeking both professional and organic content, which it can