There is famous quote in Shakespeare’s Romeo and Juliet that goes, “What’s in a name? That which we call a rose . . . By any other name would smell as sweet.”
It has become a common way to convey that what something is called is much less important than what it actually is. And this is perhaps true, unless you’re shopping on the internet.
With the increase of shopping via e-commerce the last several years, a trend that has dramatically accelerated in the age of COVID-19, what something is called and how well that aligns with how consumers look for it can mean the difference success or failure, between major sales or major closeouts.
This is particularly true in the accent business where products are often designed to offer multiple functions and enable consumers to use them in myriad places throughout the home.
Take for example an entertainment console. In the bygone era of large tube TVs, “entertainment centers” were massive, deep and configured to handle cord management, and both television and stereo components (remember those?). There was no mistaking their function and it was all but impossible to use them for anything but their intended purpose.