Ikea has some fun. Playing on that malaise thing that has defined France since 1870, Ikea presents commercials with political themes sure to be repeated ad nauseam in the run-up to Élection 1er tour 2007.

RÉVEILLEZ !
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VOICEOVER: Today, France is dragging her feet. France isn't moving forward. France is fed up. Yes, France is complaining. France is tired. She must wake up. But to be able to wake up, she must sleep well, and in order to sleep well, she needs comfortable and well-designed bedrooms. With Ikea, say YES to a dynamic France. Vote Ikea.

ENGAGEZ !
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VOICEOVER: Today, the French do not debate anymore, do not exchange ideas. Family members don't talk to each other. Different generations do not understand each other anymore. Dialogue must be established again. For this, France needs places in which we feel like meeting again. France demands functional and personalized kitchens. With Ikea, say YES to change. Vote Ikea.

[Translations courtesy of E-Nough! and a hat tip to our friend Carine.]

PFFT (What is this?): Furniture solutions for flagging France 3 | Rayonnement français 0