Online & On Top: Homies a small but powerful purveyor of pillows

Long pillows have become a staple product for direct-to-consumer soft goods creator and retailer Homies.

It’s a smaller brand, but direct-to-consumer source Homies is starting to gain attention and traction in the marketplace.

Founded four years ago by Kiley Story, the Los Angeles-based company has a workforce of two: Story and a seamstress. But that hasn’t stopped Homies from making a splash. It caught the attention of Apartment Therapy, which called the company’s pillows a “one-and-done” product because it enables consumers to “effortlessly style your bed with just one pillow.”

Story said a lot of the attention the company receives comes from her willingness to hustle. In addition to kudos from Apartment Therapy, the brand has also drawn praise from a number of Instagram influencers.

“A lot of the featured stories I’ve gotten on the site have come from me reaching out to editors who are out there,” she said. “Whether I find them on an article about pillows or something in the home décor category, I reach out and introduce myself.”

She said the catchy name doesn’t hurt, either. And she fully leans into the play on words it creates.

“Everybody says they love the name so much. It’s

3 Pro Tips for Putting Together the Best Bouquets

Good Housekeeping/Edible Arrangements

The floral arts have been around for ages (just look at some of our archival issues), but for anyone who has exhausted their to-do list of tie-dye DIYs and sourdough starters, the prospect of a putting together a tidy bouquet might actually feel like a fresh idea. Whether it’s a star centerpiece or a small touch of everyday style, a charming set of stems can be a beautiful and easy way to channel your creativity and uplift your spirit.

But as anyone who has tried to assemble a thoughtful flower arrangement will know, not every decision is as easy as it looks. Lucky for you, Good Housekeeping editors have worked with their fair share of florals. So we’ve picked the brains (and even taste buds) of our pros for a set of cross-disciplinary tips to help you tap into your inner florist. Read on for the easiest ways to make your next bouquet an arrangement that will inspire you in every way.

Set the tone with color

The star of every bouquet is color and it should be one of the most important considerations of the arrangement you choose. “Most pros suggest sticking to flowers