Dallas Market Center to launch new lighting show next fall
Dallas Market Center has announced a new lighting show for architects, specifiers and designers that will debut next fall.
The first ArchLIGHT Summit will take place Sept 21-22, 2021, in the Dallas Trade Mart and include nonresidential brands in addition to those already present that straddle residential and commercial markets and are part of Lightovation.
“The show’s mission is to start fresh and create something fearlessly new,” DMC said in a statement. It said its goal is to present the most important and exciting lighting products, be inclusive and create in-person experiences and dialogue not available online or at other events.
“Listening to thought leaders for design and the built environment we recognized that there is an opportunity to fill a void by creating a different sort of lighting event that simply works better,” said Cindy Morris, president and CEO of Dallas Market Center. “Starting from square one we are building a new kind of live event delivering the best products for interactive experiences, exceptional knowledge and an engaged community to help all stakeholders thrive.”
DMC is targeting a regional attendance base, but said it believes the city’s central location and accessibility is conducive to a broader geographic reach.