Lighting expert makes case for courting designers
The interior design channel is growing, but lighting showrooms often fail to court designers and are therefore leaving money on the table, according to one lighting expert.
Designers offer a unique opportunity to lighting showrooms in multiple ways, said Tim Stumm, creative director for Z-Lite. Stumm was the moderator of the panel “Working with designers to grow your showroom business” during the American Lighting Association’s virtual symposium this month.
First, showrooms should join and participate in such associations as the ASID, IDS and Design Guild, Stumm told Home Accents Today ahead of his panel. Then they can offer up their spaces to host association events, for example, or provide designers a conference room or area to meet with clients. Clients who then have great experiences in the showrooms through their designers will tell their friends. “The best way that you build a business is by word by mouth.”
Designers also need lighting for showhouses and other events, so lighting showrooms can engage in that way as well, Stumm added. It’s all “brand awareness for the showroom.”
Designers bring such energy, he said. “Why would you not want that in there?”
Designers can also help keep showrooms on top of trends,
While some home decor tasks require the use of professionals, there are others that you are able to do yourself, helping you lower your expenses whereas getting the job achieved right. It isn’t all the time about being trendy both. Many individuals selected to go retro and construct in an open fireplace or AGA type range to add that country cottage really feel to their kitchen. Rest room designing can at occasions be challenging as a result of tempo is often at a premium, and the lavatory designer must usually work with the existing placement of pipe works, plumbing and electricals. If you happen to do design your personal freestanding kitchen, strive a web-based software. Remember to measure the space completely beforehand, including where doors and home windows are positioned.