Have you seen these customers?

Cheryl Kees Clendenon, owner of In Detail Interiors

By Cheryl Kees Clendenon

Last month we talked about four personality archetypes I developed several years ago and how learning their triggers and worldview can help you make a connection, foster a relationship and create a loyal customer or client. I hope you find these last four as informative and entertaining.

The Rooted Loyalist: Practical and classical style decisions often based on childhood environment and the comfort of the known entity. Influential but low key in social sphere. Doesn’t usually want bold or out of the box as much as solid solutions.

  • Key word: Privacy
  • Values: Good stewardship of funds, well-made items, longevity (in business or relationships), family ties, community.
  • Influenced by: Classics, tradition and historical reference. Reputation is important in dealing with people.
  • Most likely to: Stay in one place, contemplate decisions longer and be more value oriented but can be sold quality easily. Not into throw-away items. Good repeat client.
  • Purchasing personality: Performance fabrics, mid-price points for personal rooms but will splurge on public rooms. Will be difficult to convince of anything perceived as trendy except as accent pieces.
  • How to win: Classic/timeless design. Show antiques and classically styled pieces.

7 Ways to Prevent Water Damage At Home

  • Replacing your gutters with a system that helps prevent clogs is one of the best ways to shield against water damage.
  • Installing a sump pump, smart water sensors, and more will also help defend your home against water.

    There’s usually more to a leaky bathtub than a puddle of water on the floor. When left untreated, even the smallest water damage can cause mold growth, water contamination, structural problems, damaged wiring, odors, stains — the list goes on and on.

    But instead of crossing your fingers and hoping your home is leakproof, take action into your own hands: The best way to avoid water damage is to make sure it doesn’t happen in the first place. Not only are these ideas likely cheaper and easier than repairing water-damaged walls or floors, but they can increase the value of your home and keep all systems in working order for years to come.

    Replace your gutters


    Englert LeafGuard Gutters


    “Clogged gutters allow water to spill over the sides, which can send water flowing down to the basement where it could do serious damage,” explains Craig Gjelsten, vice president of operations at Rainbow International Restoration. But instead of climbing up on

    How To Enhance Your Residence With A Nautical Theme

    Music lovers are reputed as progressive individuals around the globe. In the event you occur to be out there for a brand new house look for one with high or vaulted ceilings. It’s uncanny how high ceilings can open up a small house. Large windows will open up the home and make it appear larger. Wooden flooring are less confining than wall to wall carpeting. Picture the wooden floors with just a few area rugs strategically placed. Boost your bench house by incorporating pull-out countertops into your small kitchen design. From chopping boards to prep stations – these work areas could be simply stored away till they’re needed.

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