Interior Define to open new Washington D.C. guideshop
The new Charly Storage Sectional, shown here in the Rain fabric, will be one of the pieces available at Interior Define’s new showroom opening soon in Washington, D.C.
WASHINGTON – Interior Define will be opening the company’s eighth U.S. guideshop, located in Washington next week.
“With stable population growth, an increased housing demand, and Amazon’s impending HQ2, it’s an exciting time to bring our one-of-a-kind furniture experience to the D.C. market,” said Antonio Nieves, Interior Define CEO. “We’re also seeing consistently growing consumer demand, and with the success of our previous pop-up in Tyson’s Corner, we looked to this area to set up more permanent roots.”
The company said that, as with all of the guideshop experiences, the retail footprint is small and focused on providing the customer with a tangible experience of the brand to help entice online sales. Situated in the historic Logan Circle neighborhood at 1701 14th St NW, the nearly 2,000-square-foot space is located along a corridor of restaurants, retail and new developments. The new store will be open for appointments only due to the pandemic.
Over the past two months, the brand has also opened e-guideshops in Atlanta, Dallas, and Denver. This strategy is focused
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