Day: November 15, 2020

Bed Bath & Beyond intros curated holiday home collection

Bed Bath & Beyond intros curated holiday home collection

Union City, N.J. – Bed Bath & Beyond teamed with its Decorist division for the launch of a new holiday decor collection.

The curated Cozy Backyard Holiday collection is now live with an assortment of furnishings and décor as well as expert tips and design inspiration for families looking to safely celebrate traditions by entertaining outdoors this holiday season.

An online survey fielded by Kelton Global for BBB found that 23{6e11cad7ac0545e2324fbf6d445e3b83c9482a898fa074d95dae34b306dc1610} of consumers plan an outdoor holiday celebration this year. In addition, Bed Bath has seen a significant rise in demand for outdoor furniture, heating and lighting, including over a 100{6e11cad7ac0545e2324fbf6d445e3b83c9482a898fa074d95dae34b306dc1610} increase in customer searches for firepits in October from its digital store. In October, pinners searching for “outdoor Thanksgiving” increased by 139{6e11cad7ac0545e2324fbf6d445e3b83c9482a898fa074d95dae34b306dc1610} on Pinterest compared to the same period in 2019, the retailer said.

Decorist designer Sarah Ramirez created a multi-purpose environment for the new collection with distinct zones for dining and lounging. The company’s tips for celebrating outdoors include:

  • Create distinct entertaining zones:A geometric-pattern outdoor rug can serve as the foundation for the intimate fire pit seating area. Essentials for relaxing include comfy pillows, knitted throws, hurricane lanterns and baskets filled with firewood. Beyond the pit area,