JuniperWeb, an ecommerce website development tool powered by IMC_di (International Market Center’s digital innovations division), has launched its first proprietary B2B site for the gift and home industry.
“JuniperWeb is off and running!” said Eric Dean, IMC_di President. “JuniperWeb is our first next-generation product in the Juniper Suite and it’s exciting to see it live and delivering results for a great brand like Bethany Lowe.”
Bethany Lowe Designs, Inc., produces artisan-made and vintage-inspired holiday décor from its Osco, Ill., base. Its website enables round-the-clock wholesale purchasing of the company’s 1,700 SKUs, with another 400 items scheduled for onboarding prior to the winter markets in Atlanta and Las Vegas.
“Buying patterns have been slowly trending online over the last few years, but as COVID reduced our ability for in-person sales, our B2B website quickly became a crucial sales and marketing tool,” said Erin Glennon, CEO of Bethany Lowe Designs. “With our new website, everything you love about Bethany Lowe Designs is just a click away.”
As part of IMC_di’s omnichannel approach, the new B2B site also allows Bethany Lowe product images and data to publish directly to IMC market websites, enhancing discoverability as buyers are planning for markets.