More and more, independent retailers are adjusting on the fly this holiday season, placing smaller orders later in the season and adjusting their merchandising strategies and product assortments to correspond with consumer buying behavior, according to the online marketplace Faire.
Sara Ittelson, head of Faire’s strategic partnerships, shared her holiday buying insights during the Gift and Home Trade Association’s virtual conference last week.
“We think they [retailers] are buying closer to the season,” she said, citing the online trade fair’s recent holiday survey that was conducted online in the United States between Sept. 30 and Oct. 28 among more than 30,000 adults ages 18 and older. Retailers are purchasing earlier than in years past to prepare for shipping delays, and more than half of them said they’ll also continue purchasing later than in 2019. A lot of retailers want to make real-time adjustments and many are still actively re-stocking for the season, Ittelson noted.
She also highlighted several recent buying and selling trends revealed in the survey. Many retailers’ sales have recovered from where they were in the summer or early fall, and about a third of them are doing better than they were at this time last