Bed Bath & Beyond shares consumer study results

Union, N.J. – Many consumers are looking forward to establishing new holiday traditions this year, according to research commissioned by Bed Bath & Beyond.

Despite the pandemic, 67% of Americans believe it is more important than ever to celebrate the holidays and 63% say they are filled with feelings of hope and excitement for the season. Most people (54%) are also embracing new traditions.

In addition, 21% are celebrating the December holidays at home for the first time, and 54% can see themselves carrying new holiday traditions they make this year into future holiday seasons.

“The holidays are going to look different this year, but Americans are excited to be at home and determined to enjoy the present, even if that means celebrating traditions with a twist,” says Cindy Davis, EVP and chief brand officer of Bed Bath & Beyond and president of its Decorist division.

Additional data points from the survey:

Half of those who are staying home this year say they are excited about it, with Millennials (61%) the most excited to celebrate at home.

Nineteen percent plan to cook their first Thanksgiving dinner and 15% will try preparing a new holiday recipe they’ve never tried before

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