NY NOW relaunches with new model identification designed in partnership with Pentagram

NY Now, has unveiled a brand new model identification and plans, designed in collaboration with Pentagram and  NY Now’s Inventive Director Brad Ford, for an enhanced on-site expertise because it prepares to welcome distributors, patrons and media again in-person on the Jacob Ok. Javits Heart on August 8-11, 2021.

“NY Now could be a timeless model and actually a landmark occasion with a long-standing historical past of bringing merchandise, individuals and concepts from world wide collectively to attach, uncover and be impressed – creating a novel vacation spot for discovery and era of commerce for the trade. As all of us get better from the pandemic, we’re seeing all markets come again smaller; however, as the primary occasion to run on the Javits Heart upon its reopening, we seen a possibility to reset and create an expertise that heightens the sense of risk, shock and pleasure – all whereas celebrating the reopening of New York Metropolis.” says Tim Hart, SVP of NY Now. “We now have labored carefully with Brad and Pentagram to develop and ship an unbelievable new model identification for NY Now, and we’re thrilled to unveil it to our neighborhood and welcome them again for an enhanced

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