Ikea vacation marketing campaign helps prospects be ‘hostess with the mostest’

CONSHOHOCKEN, Pa. — High 100 retailer Ikea U.S. is partnering with Group 9 Media and Music Sweet to launch its vacation marketing campaign, “Host Masters.”

The partnership formally launched on Nov. 10 with a brand new vacation anthem and marketing campaign for Ikea U.S. that humorously reminds individuals the right way to host once more for the vacations after almost two years of digital interactions with family and friends.

The “Host Masters” marketing campaign features a competitors between two newbie vacation design challenges to turn out to be one of the best vacation host, with a video sequence from Thrillist and a group of Instagram Tales on Thrillist and Popsugar’s Dwelling vertical.

In every episode, an Ikea Design Professional will help the vacation design challengers as they pull merchandise from an Ikea Design Store to arrange the right vacation get-together in a mock lounge and eating room.

From the right vacation decor for making their home heat and welcoming once more, to the instruments they should completely roast their vacation turkey, to a step-by-step lesson on the right way to hug individuals once more, “Host Masters” will relieve these rusty hosts’ worries. customers can watch the sequence at IKEA-USA.com/host-masters.