Dallas Market Center shifts January’s Lightovation to March

Dallas Market Center announced that January’s edition of Lightovation, its twice annual residential lighting trade event, is moving from Jan. 7-10 to March 23-26.

The summer edition of Lightovation will take place in its original June 23-26 spot. Additionally, the January 6-12 Total Home & Gift Market and other previously scheduled January trade events at Dallas Market Center will continue.

The March edition of Lightovation will take place together with the spring edition of Total Home & Gift Market to allow for full exploration of DMC’s campus and buying opportunities in home décor and other categories.

“This decision was not an easy one but the right one for lighting retailers located across North America, Canada, Central America, and beyond,” said Cindy Morris, president and CEO of Dallas Market Center. “For eight months we have held successful events serving buyers, and we are confident in our ability to continue to stage safe and inspiring shows. However, by shifting to March we will better serve global customers able to travel more easily. We look forward to seeing everyone in person in the spring.”

The new Lightovation dates were determined after consultation with lighting exhibitors and evaluation of travel restrictions recently enacted in key states as well as international travel limitations. Lightovation serves as the primary buying event for retailers throughout North America, attracting buyers from all 50 states, 8 Canadian provinces, and more than 20 countries.

All Lightovation buyers will be contacted informing them of the date shift and to assist with travel changes including moving reservations to March. The official 2021 dates for Lightovation are March 23-26 and June 23-26.

Even though the in-person Lightovation will not take place, a virtual show will be available featuring new introductions from more than 70 of the show’s exhibitors. Registered lighting buyers will be able to access this temporary online marketplace, which leverages DMC’s recently announced partnership with MarketTime, to discover new products and place orders. The virtual show will remain open for several weeks. Additional details will be announced soon.