E-commerce reaps advantages from 2020’s stay-at-home mannequin
By Joanne Friedrick, Analysis Editor
HIGH POINT — The 2020 e-commerce market confirmed no signal of slowing down, particularly throughout a yr that included a pandemic that saved individuals out of brick-and-mortar shops and had them looking for a plethora of dwelling furnishings by on-line sources.
Whereas Furnishings As we speak estimated that 14{6e11cad7ac0545e2324fbf6d445e3b83c9482a898fa074d95dae34b306dc1610} of furnishings and bedding gross sales in 2019 would come from on-line channels, the fact is that quantity will seemingly bounce considerably for 2020 and past given the upsurge throughout the total e-commerce channel.
In response to evaluation of U.S. Commerce Division knowledge by Digital Commerce 360, on-line gross sales as a proportion of all retail spending rose to 19.6{6e11cad7ac0545e2324fbf6d445e3b83c9482a898fa074d95dae34b306dc1610} in 2020 from 15.8{6e11cad7ac0545e2324fbf6d445e3b83c9482a898fa074d95dae34b306dc1610} in 2019, a rise of about 24{6e11cad7ac0545e2324fbf6d445e3b83c9482a898fa074d95dae34b306dc1610}. In {dollars}, that interprets to $791.7 billion in on-line gross sales out of a complete of simply over $4 trillion. Since 2010, the web gross sales share has risen 206{6e11cad7ac0545e2324fbf6d445e3b83c9482a898fa074d95dae34b306dc1610}.
Serving to to maneuver the needle on on-line gross sales have been retailing giants akin to Amazon.com, which noticed its enterprise rise by greater than 37{6e11cad7ac0545e2324fbf6d445e3b83c9482a898fa074d95dae34b306dc1610} in 2020, and Wayfair, a serious participant in on-line dwelling furnishings that skilled a fair bigger bounce in gross sales, up 55{6e11cad7ac0545e2324fbf6d445e3b83c9482a898fa074d95dae34b306dc1610} to $14.1 million in 2020 from $9.1 million in 2019.
Collectively, the 2 accounted for practically 60{6e11cad7ac0545e2324fbf6d445e3b83c9482a898fa074d95dae34b306dc1610} of furnishings and bedding gross sales, in line with Furnishings As we speak Strategic Insights’ estimates.
In the meantime, two different main on-line pure-play e-tailers skilled wholesome gross sales boosts as properly: Overstock’s 2020 gross sales rose slightly below 67{6e11cad7ac0545e2324fbf6d445e3b83c9482a898fa074d95dae34b306dc1610}, and Zulily was up about 7{6e11cad7ac0545e2324fbf6d445e3b83c9482a898fa074d95dae34b306dc1610}.
The rest of Furnishings As we speak’s main e-tailers itemizing consists of some well-known shops with important dwelling furnishings choices akin to One Kings Lane, Gilt, Rue La La and Article, together with a number of direct-to-consumer sellers which might be carving out a distinct segment for themselves with customized and boutique-style furnishings choices.
New to this yr’s record is Joybird.com, an e-commerce subsidiary of La-Z-Boy, which the corporate acquired in 2018, that manufactures upholstered items, and imports and sells case items.
Whereas report focuses solely on on-line furnishings retailers, a second report, to be printed Sept. 27, will spotlight the main Web bedding retailers.
