A digital rendition of the showroom on the Excessive Level Market permits clients to nearly stroll by way of the reimagined area.
LENOIR, N.C. – Fairfield made a dedication to meet buyer orders for the latest June Excessive Level Market, and to do this the corporate selected to forego bringing new product to the present. However with some particular assist from inside designer Libby Langdon, Fairfield was nonetheless capable of showcase one thing new and contemporary to its clients.
“I began my profession on a makeover TV present on FOX referred to as Design Invasion, and in every episode, I had 12 hours and $6,000 to makeover a never-before-seen area,” Langdon stated. “Then, I filmed Small Area, Large Type on HGTV. I shared design recommendations on dwelling massive in small areas, which was an ideal coaching floor for showroom design. These experiences ready me to reimagine the present gadgets and provides the assorted vignettes a brand new feel and appear.”
The latest heightened product demand and provide chain challenges led Langdon and Fairfield to search out artistic methods to fill the showroom with product for June market. Fairfield CEO Dixon Mitchell and Langdon put their heads collectively to repurpose current showroom samples and provides a brand new multifaceted spin on them.
The brand new showroom vignettes included a Utah ski lodge, an eco-greenhouse dwelling/eating space and an artist studio with a built-in dwelling or work-from-home area. Mitchell stated he’s happy by the constructive responses behind the flexibility of current assortment items.
“It took loads of creativity and prioritizing of sources to make this occur,” he stated. “Libby’s expertise in makeover TV and her knack for making current gadgets look model new makes me desirous to see how we are able to use that very same kind of innovation for future markets.”
Your complete Libby Langdon for Fairfield assortment consists of items that work to perform a complete design starting from modern to conventional, and coastal to transitional, which helped make the beforehand launched items nonetheless related.
Utilizing this multifunctional mindset, current items have been repositioned all through the showroom, which allowed marketgoers to view them in a brand new mild.
Langdon, who grew up in Excessive Level, relied on her mother for assist. “My mother was such a champion,” she stated. “She helped deliver the vignettes to life by letting me borrow her easel and paintbrushes. Styling for makeover TV is all about making it private to the folks dwelling within the area, and through this market, I wanted so as to add tons of particular touches and assume outdoors of the showroom-design field.”
Fairfield, established in 1921, combines craftsmanship with fashion-forward designs to create furnishings for the house, workplace and hospitality industries.