Fiesta Tableware partners with Avanti Linens for bed and bath collection
The Fiesta Tableware Company’s Fiesta Dinnerware brand announced a new license partnership with Avanti Linens. The partnership will bring a collection of bath and bedding products to the market in the spring of 2021.
“We’re so pleased with the preliminary collection we’ve been collaborating on,” said Rich Brinkman, vice president of sales and marketing of The Fiesta Tableware Company. “Avanti understands our brand, retailers and consumers; they’ve done a beautiful job of translating the colors and personality of Fiesta onto the linens. We are thrilled to begin sharing them soon.”
The bath collection will include bath towels, beach towels, bath accessories, shower curtains and rugs in Fiesta signature colors. Bedding previously licensed with Ellison First Asia will include blankets, sheets, comforters, decorative pillows and quilts. Town & Country is the licensee for kitchen and table linens.
“We’re very excited to work with Fiesta, a great brand with a long history and look forward to delivering exciting bed and bath products to the market starting in spring 2021,” said Jeff Kaufman, president and COO of Avanti Linens.
Home Accents Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.