Dwelling a part of Greenback Normal’s new in-store idea

GOODLETTSVILLE, Tenn. —Greenback Normal’s new store-within-a-store idea that mixes its DG Market and Popshelf manufacturers leans closely into residence décor as a part of its product assortment.

The primary two shops to deliver the DG Market + Popshelf idea to {the marketplace} opened within the larger Nashville, Tenn. space in White Home and Hermitage.

“We’re thrilled to boost our clients’ purchasing experiences by our new DG Market + Popshelf store-within-a-store idea, which additional demonstrates our progressive spirit and monitor document of format growth,” stated Todd Vasos, Greenback Normal’s CEO. “By means of this mixed format, we purpose to ship the worth and merchandise clients belief from a DG Market with the continually-refreshed merchandise together with magnificence and seasonal merchandise, residence décor and humanities and crafts by Popshelf. We now have been happy with clients’ constructive preliminary reactions, and we stay up for welcoming extra clients to expertise our latest format.”

Greenback Normal first introduced the Popshelf idea in October 2020 and has since opened 16 shops in three states. Shops are at present below building in Cell and Foley, Ala. and Aiken and Columbia, S.C. As of Could 2021, the corporate at present has plans to have roughly 25 Greenback Normal and Popshelf mixture shops, in addition to as much as a further 50 Popshelf places in numerous markets by the tip of fiscal 12 months 2021.

The corporate plans to host a neighborhood grand opening celebration for every location on Saturday, July 31 starting at 7 a.m.

Thomas Lester is Digital/Managing Editor for Dwelling Accents In the present day. A graduate of Emory & Henry Faculty’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina masking an array of topics, starting from neighborhood information, authorities, training, ACC sports activities, skilled baseball and extra earlier than becoming a member of Dwelling Accents In the present day in 2013. Attain out to me along with your story concepts, ideas and extra at [email protected].