HPxD, High Point Showroom Assn. merge
SPLASHWORKS. Photo: Ron Royals
HIGH POINT — Two complementary groups of flagship showrooms, the High Point Showroom Assn. and High Point x Design (HPxD), founded independently to support interior designers’ more frequent on-demand buying patterns in between the twice-yearly High Point Market, have merged. The new consolidated entity will be known as HPxD.
“Simply put, we are stronger together,” said Cass Key, Woodbridge Furniture creative director and HPSA president. “I like to think about our customer. An interior designer isn’t likely to travel to High Point to visit one or two showrooms. Sixty? That’s a compelling reason to come, shop, stay and discover the whole city.”
The HPSA, known for its biannual Designer programs and monthly Designer Wednesdays, has been around for decades. HPxD formed last spring to meet designers where they are. These showrooms are open outside traditional High Point Market dates by appointment, during special events or daily. Some HPxD showrooms are open exclusively to the trade; others are allowing design enthusiasts to have the brand experience too.
Tom Van Dessel, owner of Splashworks, a home décor company with custom print capabilities, and HPxD chairman, feels change happening and said the merger, coming together for a greater good, is totally in sync.
“The positive energy in High Point right now is amazing,” he said. “First Tuesday followed HPxD, organizing and opening their retail-buyer oriented showrooms for monthly events. The Market Authority hosts the twice-yearly trade show and has now clarified an exciting larger vision. Congdon Yards is developing as an uncommon common ground for the whole of High Point, the local community and design community.”
What makes the union all the sweeter is the support of the High Point Market Authority, whose mission is to reinforce the Market’s unique proposition as an essential and dynamic hub for the global home furnishings industry.
“These efforts to further solidify High Point as a design destination for the trade is beneficial for all parties involved, and we applaud the showroom association and HPxD group for recognizing their mutual goals and creating this alignment,” said Tom Conley, president and CEO, High Point Market Authority. “We look forward to continued synergy between their efforts and ours, acknowledging that it’s not only High Point and the showrooms that benefit in the end, but the buyer too as they are able to fully utilize the resources here as their needs arise.”
The new HPxD flagship roster reads like an interior designer’s who’s who, including American Leather, Councill, South+English, Jonathan Charles, Kindel, Lancaster, Modern History, Mr. Brown London, Oly, Randall Tysinger Antiques, Red Egg, Schwung Home, Thayer Coggin, Woodbridge Furniture, Verellen and others. The group’s website will be updated in the spring to include membership and a trade channel.
Brands interested in joining HPxD may start by emailing [email protected]