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Ikea vacation marketing campaign helps prospects be ‘hostess with the mostest’

CONSHOHOCKEN, Pa. — High 100 retailer Ikea U.S. is partnering with Group 9 Media and Music Sweet to launch its vacation marketing campaign, “Host Masters.”

The partnership formally launched on Nov. 10 with a brand new vacation anthem and marketing campaign for Ikea U.S. that humorously reminds individuals the right way to host once more for the vacations after almost two years of digital interactions with family and friends.

The “Host Masters” marketing campaign features a competitors between two newbie vacation design challenges to turn out to be one of the best vacation host, with a video sequence from Thrillist and a group of Instagram Tales on Thrillist and Popsugar’s Dwelling vertical.

In every episode, an Ikea Design Professional will help the vacation design challengers as they pull merchandise from an Ikea Design Store to arrange the right vacation get-together in a mock lounge and eating room.

From the right vacation decor for making their home heat and welcoming once more, to the instruments they should completely roast their vacation turkey, to a step-by-step lesson on the right way to hug individuals once more, “Host Masters” will relieve these rusty hosts’ worries. customers can watch the sequence at

“Our crew at Ikea is so thrilled to accomplice with Group 9 and Music Sweet to deliver this new music ‘Feels Simply Like a Vacation’ to life this vacation season,” mentioned Christine Whitehawk, Ikea U.S. advertising and marketing communications supervisor. “Music brings individuals collectively, and we are able to’t wait to be part of our prospects’ heat and welcoming properties through the holidays.”

A current MRC Information research discovered 65{6e11cad7ac0545e2324fbf6d445e3b83c9482a898fa074d95dae34b306dc1610} of TikTokers want to see movies from manufacturers that includes an unique sound, and 58{6e11cad7ac0545e2324fbf6d445e3b83c9482a898fa074d95dae34b306dc1610} of TikTokers mentioned they felt extra related to the model if the sound/music was one thing they loved listening to.

Thomas Lester is Retail Editor for Furnishings Right this moment and Digital/Managing Editor for Dwelling Accents Right this moment. A graduate of Emory & Henry School’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina masking an array of topics, starting from neighborhood information, authorities, schooling, ACC sports activities, skilled baseball and extra earlier than becoming a member of Dwelling Accents Right this moment in 2013. Attain out to me along with your story concepts, ideas and extra at [email protected].

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