Ikea to open pair of planning studios in L.A.
This rendering from Ikea exhibits the design for its new location scheduled to open in Queens, N.Y. later this month.
CONSHOHOCKEN, Pa. — High 100 retailer Ikea introduced plans to open a pair of planning studios within the Los Angeles space within the spring of 2022.
One planning studio will open in the Lengthy Seaside Towne Heart at 7611 Carson Boulevard, in 8000 sq. ft of leased house, and a second is about for one more central location that shall be finalized quickly. The brand new Los Angeles touchpoints will give attention to offering inspiration and sensible residence options for metropolis residing as Ikea continues to rework to higher meet the wants of California prospects. The 2 new areas would be the first Ikea planning studios on the West Coast.
“Ikea is remodeling to higher meet the wants of our prospects, and we’re excited to strengthen our presence in Los Angeles and be the place persons are, each time and nevertheless they wish to meet Ikea,” stated Javier Quiñones, CEO and chief sustainability officer, Ikea U.S. “We’ve seen that prospects are nonetheless anticipating in-person experiences. That’s why we’re investing closely in brick-and-mortar areas and newer, extra accessible retailer codecs like the 2 L.A. planning studios along with e-commerce.”
Within the planning studios, prospects will be capable of ebook appointments and get help from design specialists with planning and ordering residence furnishing options that require a bit extra assist, reminiscent of kitchens, bedrooms, and loos. Whereas prospects are unable to take residence any merchandise on their purchasing day, the Ikea staff will be sure that all the pieces a buyer orders is transported to their residence or to a different handy level of supply.
The idea for these studios relies on in depth market analysis to know shoppers, what logistical boundaries they face, how they like to buy and the way they stay at residence.
Ikea has been within the Los Angeles market because the opening of Ikea Burbank in 1990, adopted by shops in Carson, Costa Mesa and Covina, Calif., in 1992.
“Understanding that many L.A.-area residents are sometimes pissed off by being caught in site visitors, we recognized geographic areas out there which can be past a 30-minute drive from present shops and the place affinity to Ikea is extraordinarily excessive,” stated Janet McGowan, space vp, Ikea U.S. “By opening the 2 planning studios within the L.A. market, we are taking the primary steps to create buyer assembly factors which can be extra accessible and handy to the many individuals of the L.A. market whereas persevering with to supply sensible and reasonably priced residence options.”
Along with opening new retailer codecs in metropolis facilities, most not too long ago in Queens in New York, Ikea has made important investments to boost its e-commerce expertise and repair choices, together with new decrease priced transport and supply, Click on-and-Acquire, and TaskRabbit meeting companies.