IMC Webinar: The Artwork and Science of Retailer Checks
HIGH POINT – Worldwide Market Facilities is encouraging retailer house owners to understand the worth they carry to their native communities with the brand new webinar “The Artwork and Science of Retailer Checks”.
The webinar, to be held on October 5, will likely be offered by Michelle Lamb of The Pattern Curve and Leigh Ann Schwarzkopf of Undertaking Companions Community.
“With shoppers returning to in-person retail, it’s extra vital than ever for retailers to know how they match into the retail choices of their communities for each differentiation and collaboration alternatives,” mentioned Dorothy Belshaw, IMC govt vice chairman, chief buyer and advertising officer. “As we transfer into the vacation season, we have now tapped the gifted workforce at The Pattern Curve and Undertaking Companions Community to show retailers what to search for in different shops, methods to discern components of success, and methods to use these learnings to create new relationships and develop revenue.”
The webinar will cowl retail shops in two components. First, Lamb and Schwarzkopf will element the who, why and the way of retailer checks and clarify the significance of visiting and researching different retail areas to find out about their companies. Subsequent, they may drill down on greatest practices similar to intelligent merchandise, fashionable messaging, ingenious packaging, licensing alternatives and pattern subjects that may make seasonal and on a regular basis assortments extra worthwhile.
The Pattern Curve is the official weblog of Advertising Instructions, a world authority for traits within the residence furnishings trade that assists retailers, inside designers and suppliers in making manufacturing and shopping for choices with pattern experiences, coloration forecasts, consulting and talking providers.
Lamb is co-founder and editorial director of The Pattern Curve commerce publication and weblog which forecasts traits in coloration, sample and design.
Schwarzkopf is the co-founder of Undertaking Companions Community, which consults with among the world’s largest companies to seek out surprising, progressive and impressed alternatives to advertise differentiation and enterprise development.
“The Artwork and Science of Retailer Checks,” is a free, one-hour webinar that will likely be held on Tuesday, Oct. 5, 2021, at 10:00 a.m. PDT/1:00 p.m. EDT. Registration is offered right here.