Home décor and lighting brand Jamie Young Company rebranded this year with a new tagline and a refreshed, trade-friendly website.
The Southern California-based brand by Jamie Young Jeter and David Jeter has introduced a summer collection spanning more than 150 new pieces, along with a newly improved website, logo, and tagline, “A home well-traveled.”
The new website provides visitors with more information about the company’s background. Here, they can explore the selection of lighting, accessories, and occasional furniture from the line, offered directly to consumers.
For industry professionals, a login portal has been created that grants access to all premier trade benefits. With a trade account login, retailers and interior designers have exclusivity to trade pricing on the entire Jamie Young Company collection. With the new option to view inventory availability also comes the ability to place online orders directly through the website. By managing one’s own trade account profile, designers can view past orders and get previews of new introductions before they are placed on the consumer site.
At this moment in time, around 90% of the Jamie Young Company product is in stock and ready-to-ship from their warehouse in Southern California.
Among these products are newly introduced pieces from this summer. Jamie Young Company released 135 new items to the mainline collection, which contains a variety of categories, new shapes and finishes, and adds to popular material collections such as alabaster and ceramic. Also introduced this summer were 30 new items to Lifestyle by Jamie Young Company, a collection offering strategically priced pieces for price-sensitive projects.
This summer, Jamie Young Jeter took initiative to be better connected with customers in new virtual ways through email campaigns, social media, and a live zoom presentation, sharing inspiration behind new styles, more detailed insight on product, and also touring through her own home that showcases some eclectic techniques to using Jamie Young Co product in different rooms.