Plano, Texas – JCPenney has now added one other complete dwelling model to its non-public label portfolio.

Loom + Forge marks the retailer’s most trendy dwelling assortment to this point, the corporate stated. Product classes embrace indoor and out of doors decor, bedding, tub, throws, dec pillows, window coverings and tabletop. The model is being provided in shops and on-line.

The bedding and tub assortment options Oeko-Tex-certified supplies, all-cotton bedding and Turkish cotton tub towels. Throughout the laborious and tender dwelling assortment, Loom + Forge is designed with heat finishes, impartial shades and a watch to element.

“Following a giant yr of strategic funding in our dwelling portfolio, we’re excited to supply our prospects much more selections to create an exquisite and cozy dwelling,” stated Michelle Wlazlo, government vice chairman and chief service provider. “As we proceed to reaffirm our place as a frontrunner in dwelling, the brand new Loom + Forge assortment brings inviting trendy model to each house – from the bathtub and bed room to the kitchen, dwelling areas, and outside – with present, purposeful designs.”

JCPenney has been on a branding streak, introducing Fieldcrest as an unique model final month and amplifying the assortments for its Linden Road and Liz Claiborne manufacturers. The corporate stated it’s teeing up extra new launches this yr in nationwide and personal manufacturers throughout all classes.

 

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