LAS VEGAS – Attendees of this week’s Atlanta Market and the upcoming Las Vegas Market can have the chance to work together in individual with Worldwide Market Middle’s newly-launched on-line market, JuniperMarket.

The IMC will host market kickoff occasions and host JuniperMarket expertise facilities for present customers and new registrants through the two markets.

“We approached the web market from the attitude of an organization that’s been connecting consumers in B2B wholesale for a few years,” mentioned Invoice Furlong, Juniper CEO, in a latest press convention. “The cornerstone classes are those the place IMC has been a number one market for a very long time: house décor, furnishings, reward and life-style.”

Furlong mentioned the IMC’s method to JuniperMarket was to construct a web based market that makes the companies of consumers, distributors and businesses stronger and to not displace or disrupt them.

“Our purpose is to leverage expertise to make it dramatically simpler for consumers and sellers to find, join and transact with each other,” he added. “On-line and bodily marketplaces work nicely collectively and ship extra worth collectively than both of them do on their very own.”

The brand new market affords greater than 1,500 manufacturers with a complete of greater than three million SKUs of which 50% are house manufacturers, 40% are reward manufacturers and 10% are attire manufacturers.

Much like the in-person market expertise, JuniperMarket permits sellers to assign consumers a consultant to debate merchandise choice and get help with funds, delivery and different logistics.

“We knew from years of expertise in wholesale, and from in depth analysis in our vertical industries, that relationships are the gasoline for B2B commerce,” mentioned Bob Maricich, IMC CEO. “JuniperMarket is constructed to be inclusive to gross sales reps and versatile for all.”

IMC has been engaged on this initiative since 2017, in keeping with Dorothy Belshaw, IMC government vice chairman, chief buyer and advertising officer.

“We now have constructed a talented workforce of 220 and rising builders, engineers, architects, buyer success brokers, gross sales folks and advertising executives,” she mentioned. “They’re situated all around the US, some in bodily places of work and a few working remotely to develop and ship the required options.”

The advantages that the brand new market affords for consumers contains entry to a depth of manufacturers and merchandise that may be searched, browsed, filtered, saved and shared. Consumers even have the power to check pricing throughout manufacturers and evaluate quantity reductions, in keeping with Furlong.

“For sellers, the brand new market affords entry to the greater than 600,000 whole contacts within the IMC universe,” he added. “It additionally affords unparalleled entry to succeed in essentially the most enticing attainable group of consumers, the 250,000 who attend IMC’s 26 bodily markets all year long.”

New sellers and new merchandise are added day by day to JuniperMarket, protecting choices recent year-round, and enabling consumers to diversify assortments and preserve a aggressive edge of their shops, in keeping with the IMC.

One other benefit is the power to combine JuniperMarket and JuniperCommerce, the suite of SaaS instruments for gross sales automation and commerce which provide extra environment friendly methods to handle product knowledge, share that knowledge with others, and entry expanded insights.

“JuniperMarket and JuniperCommerce collectively create a commerce ecosystem which simplifies wholesale connections and transactions, giving consumers and sellers a greater likelihood to win,” added Furlong.

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