Lowe’s will leverage new model acquisition to advance Complete Residence technique
Mooresville, N.C. – Lowe’s has acquired the Stainmaster model and is aiming to increase its high-performance attributes into different product classes.
The retailer has had unique distribution rights for Stainmaster carpeting within the house enchancment channel since 2010. The model now turns into a part of Lowe’s non-public label portfolio. The acquisition consists of all brand-related mental property from Stainmaster’s mother or father firm, Invista, and all associated emblems and sub-brands.
“Our buyer comes into our retailer searching for out Stainmaster,” stated Sarah Dodd, Lowe’s senior vp of world merchandising. “The acquisition permits us to consider the place else that model might stay inside our assortment.”
An extension into different flooring classes could be a pure first step, she instructed Residence Textiles At present.
“Gentle house will probably be a important a part of our Complete Residence technique,” Dodd stated. “We’ll proceed to consider which classes work in-store versus on-line.”