NY Now has decided to cancel its in-person Winter 2021 Market originally scheduled for Feb. 7-10, 2021, due to the continuing impact of the COVID-19 pandemic. Government restrictions and the current closure of the Javits Convention Center, along with other regulations, have made it impossible to stage the NY Now Winter Show in-person.

“We are extremely disappointed to cancel our Winter 2021 in-person market. However, it has become clear that it will not be possible to bring our community together in New York in February. Our attention now turns to build on the success of our recently launched NY Now Digital Market,” said Tim Hart, SVP, NY Now. “The Digital Market is a year-round discovery, connection, and lead generation platform for our community, and we were delighted to welcome more than 650 brands for its launch. It’s a privilege to be on this digital journey with our community, and we are thrilled by the possibilities it creates for us all – particularly when digital and in-person converge at the Javits Center in August 2021.”

NY Now’s Digital Market will remain online as an ongoing resource for buyers through the end of 2020 and beyond. It will serve as a means to stay connected and a year-round engagement, discovery, and connection platform that meets buyers’ sourcing and replenishment needs, any time, from anywhere.

In 2021, the Digital Market will be highlighted by the Winter Market Week running Jan. 28 until Feb. 3. The Winter Market Week will feature a full program of content, experiences, show specials, new product introductions and more. Visit the NY Now website to keep up to date on the NY Now Digital Market and the upcoming Winter 2021 Market Week.

Lenise Willis, editor in chief; Anne-Marie Earl, managing editor; and Alex Herring, senior editor; make up the editorial team at Gifts & Decorative Accessories. The team stays on top of the latest product trends, market debuts, consumer insights and business news in order to keep retailers up to date on what’s happening in the gift industry. With the GDA team’s reports, retailers are able to raise customer engagement, diversify their product mix and more.

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