WHITE PLAINS, N.Y. — NY Now could be launching a West Coast model of the present subsequent April, in an effort to enchantment to retailers and designers in that area.

SF Now, because the present will likely be known as, will likely be co-located with *Famous, The Greeting Card Expo, on the Fort Mason Middle for Arts & Tradition, positioned on the water between Aquatic Park and Marine Inexperienced, in San Francisco. The occasion will happen on April 28 and 29, 2022.

The present will function manufacturers, makers and artisans an all-in-one tactile boutique setting to satisfy patrons, have a good time creativity, and inform their tales, NY Now stated in its announcement this morning. “The occasion will likely be a main alternative to see what’s trending, pattern spot, and place orders in a location handy for West Coast retailers and designers,” it stated.

Trade veteran Patti Stracher-Lee, former present director of the Nationwide Stationery Present and extra just lately UnBound at E book Expo, will lead gross sales for SF Now.

“We’re thrilled to announce the launch of SF Now subsequent April, in partnership with our pals on the Greeting Card Affiliation,” stated Tim Hart, senior vice chairman of NY Now. “We have now had constant suggestions from our group that retailers are on the lookout for a spring shopping for alternative on the West Coast in a lighter boutique format — and we’re delighted to satisfy that want. Co-locating with *Famous is a implausible alternative to current patrons with a vibrant vary of contemporary merchandise from throughout our group and spanning stationery, desktop, way of life, present, house décor, tabletop and lots of extra.”

“*Famous has rapidly change into THE occasion for the greeting card group, together with makers, retailers, and gross sales reps,” stated Greeting Card Affiliation President George White. “NY Now has a well-earned fame for offering a curated collection of specialty present suppliers that present retailers must attend annually to remain on pattern. A co-located *Famous /SF Now present will carry the perfect of greeting card, present, and way of life makers into one corridor, offering a novel, must-attend resolution for retailers of all sizes looking for the perfect choices for his or her clients.”

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