Overstock’s new advertising chief hails from Amazon
Salt Lake Metropolis – With dwelling classes nonetheless booming, Overstock is trying to improve its model advertising alternatives.
The pure play retailer introduced it has employed Elizabeth Solomon as chief advertising officer. She most not too long ago served as head of selling for Amazon’s international personal manufacturers portfolio.
At Overstock, Solomon will direct advertising, together with buyer acquisition and retention, advertising communications, and advertising applied sciences. She’s going to assist advance Overstock’s concentrate on growing cell app adoption, bettering efficiency advertising, and growing model advertising alternatives.
“Elizabeth’s intensive monitor document in rising, constructing, and repositioning manufacturers is simply what we want as customers proceed to show on-line for his or her dwelling furnishing wants,” mentioned Jonathan Johnson, CEO of Overstock. “We discovered simply the precise govt to take Overstock’s advertising to the following stage. I stay up for her contributions in persevering with our sustainable, worthwhile market share development.”
Previous to Amazon, Solomon held senior advertising management positions with shopper Fortune 100 firms, together with Samsung Electronics, Walmart and Nestlé.
“I’m thrilled to affix such an progressive and passionate govt workforce that has led the corporate by an incredible 12 months of development,” mentioned Solomon. “I’m excited concerning the alternatives forward and serving to additional amplify Overstock’s repute because the premier on-line buying vacation spot for dwelling furnishings.”
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