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Shutterfly companions with Marie Kondo on new assortment

The brand new Shutterfly and KonMari assortment contains photograph books, ornaments, calendars, playing cards, and different dwelling décor objects.

REDWOOD CITY, Calif. – Shutterfly, a producer of personalised merchandise, has launched a co-branded assortment with Marie Kondo, tidying knowledgeable and founding father of KonMaria Media, Inc. The Shutterfly and KonMari assortment will function 62 merchandise with 17 unique designs ranging in worth from $3-$300.

“Discovering the appropriate accomplice to excite and encourage folks was a key precedence for Shutterfly as we glance to deepen our reference to present clients and foster relationships with new clients,” mentioned Jim Hilt, president of Shutterfly. “In Marie Kondo, we discovered a accomplice who shares our ardour for serving to everybody really feel related to a very powerful folks, experiences and moments of their lives. We hope her designs encourage folks to unleash their creativity and create one thing significant. For this– our first full, cross-category design partnership– we couldn’t be extra thrilled.”

The Shutterfly and KonMari assortment contains photograph books, ornaments, calendars, playing cards, and residential décor objects. Clients can store the brand new assortment on and the Shutterfly app.

Shutterfly partnered with Marie Kondo to discover the artwork of reworking moments into cherished keepsakes that spark pleasure. The Shutterfly and KonMari assortment options an elevated and clear aesthetic that takes inspiration from the Japanese idea, wabi-sabi. Based on Kondo, wabi-sabi celebrates magnificence in imperfection, simplicity and quietness, and is taken into account a advantage in Japanese tradition.

“I’m so excited to accomplice with Shutterfly on this assortment,” mentioned Kondo. “Surrounding your self with objects that spark pleasure is the muse of the KonMari philosophy and can be on the middle of this collaboration. I designed every merchandise to assist rework essentially the most treasured moments into objects that spark pleasure and encourage folks to share their most cherished, joyful reminiscences with those they love all year long.”

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