Social Media as a Promotion Platform

Millions of people around the world own small businesses all competing for your business. Every day, there are people trying to bring more traffic to their website. Creativity is always important in advertising; however, these people have to think outside the box to attract more traffic, potentially increasing profits and brand recognition.

Social media has drastically affected millions and millions of people in an advertising sense. Strategi marketing online saat ini di media sosial, bagaimana postingan produk bisa memiliki engagement rate luaxs, cara promosi di instagram menjangkau banyak orang dan memiliki tingkat interaksi dengan followers/subscribers tinggi. Ads seen in places like Facebook, Pintrest, Twitter, or even Instagram have proven to be very effective in driving traffic to the desired site.

Using social media as a promotional platform allows a lot of creativity as well as a form of “word of mouth” advertising. The concept of “word of mouth” is defined as one person telling another person how great an experience with a particular company was. It has been shown to bring in more paying clients than any other form of marketing so far. Social media allows this concept to really develop.

Of course, in the past, we could tell each other stories or write them down. But let’s be honest – how many of us write down info and lose it, or forget what the company name is when you go there? Social media allows ordinary people to “share” or “repost” company info and/or advertisements they place.

Think for a few minutes – the last time your friend shared a great experience with company A, did you find yourself considering using it for whatever their product or service is?

Compare the costs of using social media as a promotional platform to ads like 30-second television commercials on national channels. The average cost of this TV commercial in 2011 was about $921, and it’s increasing steadily. This is only the production price and does not include the cost per ad view, which is another pre-negotiated amount set out in the contract agreement. Search Engine Optimization This form of advertising, while quite effective in its time, can be very expensive.

If someone chooses a plan on a social media site, the costs will be very drastic. However, TV commercials can’t guarantee who watched those ads and their stats are really more of a guess. Social Media as a Promotional Platform can show realistic and accurate numbers about who actually clicked on the ad due to interest in the product or service. This allows you to serve more of your target clients.

Choosing to use Social Media as a Promotion Platform gives you increased results and allows “word of mouth” advertising to continue and spread worldwide in seconds.
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