The Bay groups with Pinterest on shoppable dwelling lookbook

Ontario – The Bay has launched its first bilingual, immersive lookbook for dwelling.

In a strategic digital collaboration with Pinterest, the lookbook contains ‘Pinnable’ merchandise curated with the season’s developments so the Canadian division retailer’s shoppers can construct shoppable and customized boards. The Pins additionally lead consumers to thebay.com to finish their purchases.

Product classes embody bedding, tub, bedding fundamentals, mattresses, furnishings & décor, dinnerware & bar and kitchen necessities.

“On Pinterest, we all know what developments are about to take off as a result of folks come to Pinterest within the early planning levels of the procuring journey. 97{6e11cad7ac0545e2324fbf6d445e3b83c9482a898fa074d95dae34b306dc1610} of prime searches on Pinterest are unbranded, which is why Pinterest is such an efficient place to succeed in folks when Pinners are actively in search of inspiration,” stated Martin Svensson, retail head of business, Pinterest.

The partnership with Pinterest syncs with The Bay’s digital-first initiative and the retailers’ work to raise the web procuring expertise, in response to Allison Litzinger, the division retailer’s VP of branding.

“The Bay helps Canadians store for his or her dwelling with simplicity and confidence. With this digital lookbook, clients have the power to find developments and envision their areas with high quality merchandise, and take the leap from ideation to actuality seamlessly,” she added.