The Inside partners with designer Sheila Bridges
The Harlem Toile de Jouy pattern from designer Sheila Bridges is now available on benches, bed frames, sofas, ottomans, screens and a cabana chair – courtesy of The Inside.
NEW YORK – The Inside, a direct-to-consumer website offering fast-fashion for the home, has launched its newest exclusive collaboration with designer Sheila Bridges that features her Harlem Toile De Jouy pattern now available on five new colorways.
“I have always wanted to see my design on furniture that was affordable, and now, thanks to my latest collaboration with The Inside, that will be possible,” said Bridges. “After spending so much time at home due to the pandemic, I realize more than ever how incredibly important it is to surround yourself with furniture that brings you joy but won’t break the bank. I love the fact that The Inside’s furnishings are customizable but without the long lead times. The colorways are brand new and inspired by many of the schemes that I live with in my own homes.”
Bridges founded her own interior design firm in 1994. As a visual storyteller, Bridges creates layered interior environments and thought-provoking home furnishings that reflect and embody her own passion for design.
The pattern Toile De Jouy originated in 18th century France as a printed fabric with a two-color pattern that repeats itself with scenes that are often pastoral, floral or bucolic. Bridges, Harlem Toile de Jouy rewrites the iconographic narrative of a classic decorating staple and challenges constructs of representation and beauty, all while retaining its romantic appeal.
The pattern, which lampoons some of the stereotypes commonly associated with African Americans, ultimately celebrates their history and rich culture. It has been featured in The Studio Museum in Harlem, The Cooper Hewitt Museum, The Museum of Art and Design in New York City, and the Musée De La Toile De Jouy in France.
For the first time ever, the print will be widely available on furniture–from throw pillows to sofas. Starting at $59 for lampshades and throw pillows, up to $3,299 for a sectional sofa, the five colorways are now available across all furniture and décor.
The five colorways include Envy, Stone, Paris Blues, Tuxedo and Lupine.
“The opportunity to celebrate Sheila and her patterns is a total honor for us,” said Britt Bunn, The Inside CEO and co-founder. “It also gets to the heart of what we’re aiming to do at The Inside: unlock access to iconic design at approachable prices and give people a good time decorating. Our customers continue to show an enormous enthusiasm for collaborations with the design greats and we think they’ll love this special collection, too.”