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Transpac expands into everyday | Home Accents Today

Transpac is starting 2021 with a focus on new products for seasons including Christmas, Halloween, harvest and an entirely new collection of everyday home décor and tabletop products. For more than 25 years, Transpac has focused on seasonal gift and décor, however the company is now looking to make its mark in home décor, decorative accessories, tabletop and everyday gifts with trend-right items at budget-friendly price points.

Having spent many years developing affordable seasonal products with high margins and strong sell-through, Transpac aims to expand their product offering into everyday products with the same core principles in mind. In January, Transpac will launch more than 200 new everyday items from tabletop to soft goods with a timely launch around the growing home décor consumer buying trends.

“With all the support we’ve had from our customers these past 25 years, our product development team has had the opportunity to amass an extensive amount of market research and trend analysis in order to launch Transpac Home & Gift,” said Laurie Gilner, president and CEO of Transpac. Gilner continued, “We will strive to provide a line of affordable and stylish items that will drive sales for our customers. We strongly believe our research and resources could not have come at a better time, and look forward to extending our partnership with retailers by offering them products that they can sell year round.”

Transpac will continue to push the seasonal envelope with a holiday release of more than 3,000 Halloween, harvest and holiday items this market season. One can expect to see the Transpac classics as well as new formats such as soft goods, tabletop and even an expansion into pet. With nearly 80 percent of the holiday line being new, the company remains committed to product development.

Transpac can be found in three showrooms, with Atlanta being a new and larger showroom in building 2, floor 18, of AmericasMart. Transpac will be following the strict guidelines outlined by the market centers and in accordance with the CDC in order to keep all parties safe.

Lenise Willis, editor in chief; Anne-Marie Earl, managing editor; and Alex Herring, senior editor; make up the editorial team at Gifts & Decorative Accessories. The team stays on top of the latest product trends, market debuts, consumer insights and business news in order to keep retailers up to date on what’s happening in the gift industry. With the GDA team’s reports, retailers are able to raise customer engagement, diversify their product mix and more.

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