West Elm debuts Minted’s first furnishings line
SAN FRANCISCO — Minted, a market for impartial artists and designers, and world design firm West Elm, have introduced a collaboration that introduces artist-designed dwelling furnishings completely to WestElm.com and West Elm shops nationwide.
The Minted + West Elm furnishings assortment marks the primary time Minted has expanded into the furnishings section. The partnership builds upon the nice artwork assortment that Minted has supplied at West Elm since 2013, providing prospects the chance to pair artwork and furnishings from Minted’s impartial artists.
The Minted + West Elm furnishings assortment contains 14 upholstered items and presents greater than 2,000 choices of silhouette, sample, colour and leg end. New textile designs had been created by artists in Minted’s world group, submitted to Minted’s design competitions and in lots of instances are hand-painted or illustrated.
The brand new furnishings assortment will launch with a curated assortment of material patterns designed by 21 impartial artists from Minted’s group, together with artists from Mumbai, India; Geneva, Switzerland; and Nairobi, Kenya. A portion of each buy will instantly help the impartial artist who designed the sample.
New patterns can be launched in subsequent particular version drops deliberate for Vacation 2021 and Spring 2022. The Minted + West Elm furnishings assortment can be completely out there for buy at WestElm.com/Minted and West Elm shops nationwide starting this month.
“We’re proud to associate with West Elm on our furnishings debut,” said Mariam Naficy, founder, Co-CEO, and chairman of Minted. “Our collaboration amplifies the work of a various array of artists from world wide. … We’re excited that that is one step additional that Minted takes on its journey to create inclusion for artists all over the place.”
Alex Bellos, president of West Elm, added, “Our collaboration with Minted combines our digital-first strategy with our dedication to providing authentic and fashionable designs for the house. “We created a set that gives prospects extra selection and personalization when procuring WestElm.com and West Elm shops nationwide this fall.”
The Minted + West Elm assortment contains upholstered ottomans, occasional chairs, footstools, screens, benches, headboards and beds. Each piece is made-to-order, and pricing begins at $249 for an occasional ottoman and extends to $1,899 for a queen-sized demilune mattress.